The Story

THE STORY

So how did it all happen?

Well, one night, late… while pondering love, peace & all good happiness stuff, I was staring at his refurbished vintage bike, looking at the name SAKO 7 ,on the down tube, which had been masterfully placed there by my mechanic / spray painter, Jared.

(The name SaKO7 comes from my nickname, ‘Sako’, and lucky number, 7).
On the top tube, there was a pair of my favourite high top socks, and then it all dawned on me, ‘SAKO7SOCKS’ and so it all began in a single moment.
It started with socks, and so one of his favourite slogans became the root of all creation: ‘The Socks Maketh the Kit’

All of Sako’s designs for his cycling apparel, bottles and caps are influenced by his socks. Unique, yes.